Data privacy awareness has recently gained momentum, thanks in part to the Cambridge Analytica data breach and the introduction of the European Union’s General Data Protection Regulation (GDPR).
One of the key elements of the GDPR is that it requires companies to simplify their privacy related terms and conditions (T&Cs) so that they are understandable to the general public. As a result, companies have been rapidly updating their terms and conditions (T&Cs), and notifying their existing users.
On one hand, these new T&Cs are now simplified legal documents. On the other hand, they are still too long. Unfortunately, most of us have still skipped reading those documents and simply clicked “accept”.
Wouldn’t it be nice if we could specify our general privacy preferences in our devices, have them check privacy policies when we sign up for apps, and warn us if the agreements overstep?
This dream is achievable.
Creative Commons as a template
For decades, software was sold or licensed with Licence Agreements that were several pages long, written by lawyers and hard to understand. Later, software came with standardised licences, such as the GNU General Public Licence, Berkeley Software Distribution, or The Apache License. Those licences define users’ rights in different use cases and protect the provider from liabilities.
However, they were still hard to understand.
With the foundation of Creative Commons (CC) in 2001, a simplified licence was developed that reduced complex legal copyright agreements to a small set of copyright classes.
These licences are represented by small icons and short acronyms, and can be used for images, music, text and software. This helps creative users to immediately recognise how – or whether – they can use the licensed content in their own work.
Imagine you have taken a photo and want to share it with others for non-commercial purposes only, such as to illustrate a story on a not-for-profit news website. You could licence your photo as CC BY-NC when uploading it to Flickr. In Creative Commons terms, the abbreviation BY (for attribution) requires the user to cite the owner and NC (non-commercial) restricts the use to non-commercial applications.
Internet search engines will index these attributes with the files. So, if I search for photos explicitly licensed with those restrictions, via Google for example, I will find your photo. This is possible because even the computers can understand these licences.
We need to develop Privacy Commons
Similar to Creative Commons licences under which creative content is given to others, we need Privacy Commons by which companies can inform users how they will use their data.
The Privacy Commons need to be legally binding, simple for people to understand and simple for computers to understand. Here are our suggestions for what a Privacy Commons might look like.
We propose that the Privacy Commons classifications cover at least three dimensions of private data: collection, protection, and spread.
What data is being collected?
This dimension is to specify what level of personal information is collected from the user, and is therefore at risk. For example, name, email, phone number, address, date of birth, biometrics (including photos), relationships, networks, personal preferences, and political opinions. The could be categorised at different levels of sensitivities.
How is your data protected?
This dimension specifies:
- where your data stored – within an app, in one server, or in servers at multiple locations
- how it is stored and transported – whether it is plain text or encrypted
- how long the data is kept for – days, months, years or permanently
- how the access to your data controlled within the organisation – this indicates the protection of your data against potentially malicious actors like hackers.
How is your data spread?
In other words, who is your data shared with? This dimension tells you whether or not the data is shared with third parties. If the data is shared, will it be de-identified appropriately? Is it shared for research purposes, or sold for commercial purposes? Are there any further controls in place after the data is shared? Will it be deleted by the third party when the user deletes it at the primary organisation?
Privacy Commons will help companies think about user privacy before offering services. It will also help solve the problem of communication about privacy in the same way that Creative Commons is solving the problems of licensing for humans and computers. Similar ideas have been discussed in the past, such as Mozilla. We need to revisit those thoughts in the contemporary context of the GDPR.
Such a system would allow you to specify Privacy Commons settings in the configuration of your children’s devices, so that only appropriate apps can be installed. Privacy Commons could also be applied to inform you about the use of your data gathered for other purposes like loyalty rewards cards, such as FlyBuys.
Of course, Privacy Commons will not solve everything.
For example, it will still be a challenge to address concerns about third party personal data brokers like Acxiom or Oracle collecting, linking and selling our data without most of us even knowing.
But at least it will be a step in the right direction.